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Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine. If you're selling your book online, you're practically guaranteed to increase sales by publishing an... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the... Read More

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various... Read More

Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. When readers need your info (non-fiction) or entertainment (fiction), they will trade the jar for your book, but only if... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 1. Use a fold over business card. Place your book information inside the fold. The title on the bottom side of the fold so it is seen first... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. 1. Include a colored picture of your front cover. People want to see what your book... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true. If you are writing a book you need to know your specific audience. This gives your book its unique selling point. Writing for... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need?... Read More

In The News:

Hawking book explains creation of universe minus God
USA Today
"Some people criticize this as using God as a marketing technique. There is some validity to that view, but also some unfairness," Fahy adds. ...

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William Gibson On the Future of Publishing: Made to Order Books
Wall Street Journal (blog)
But the ecological impact of book manufacture and traditional book marketing –- I think that should really be considered. We have this industry in which we ...

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Craigslist's Self-Censorship Is Smart Marketing
BNET (blog)
He is the author of seven books, including Business Wisdom of the Electronic Elite (translated into seven languages and selected by four book clubs), ...

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Beach Reads Finished, It's Time for the Big Books
New York Times
If summer is the sleepy season in book publishing, the fall always seems to make up for it. For booksellers fall is a long lead-in to the ...

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Marketing Fanciful Items in the Lands of Make Believe
New York Times
... by studying the campaign of one of its clients, Powermat, a company that sells wireless chargers for mobile phones, e-book readers and GPS devices. ...

Bharat Book Bureau: West Asia Telecom Industry Report
TMCnet
... http://www.bharatbook.com/detail.asp?id=101232&rt=West-Asia-Telecom-Industry-Report.html CONTACT: Raju, Marketing Manager, Bharat Book Bureau Tel: +91 ...

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AffiliateTip.com
Everything I Know About Marketing I Learned From Google
AffiliateTip.com
... Marketing I Learned From Google by Aaron Goldman was recently published, and I had a chance to sit down with him to ask some questions about the book. ...

FOX 9 News
Opting Out of Phone Book to Cut Waste
FOX 9 News
Dex officials say print is still more common than people may think especially for small to medium size businesses who want to continue marketing the old ...

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Land Known for 'Jobs for Life' Takes to Dual Careers
New York Times
He eventually quit his original job to set up an affiliate marketing company, where he now works full time. In August, he published his second book, ...

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Bharat Book Bureau: China 3G Industry Report
Trading Markets (press release)
In the short term, 3G will not benefit operators due to the growth of capital expenditure, marketing expenses growth and fiercer price competition. ...

and more »

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